Something cool has just been announced for Azure SQL DB: the ability to call a limited number of REST APIs direct from TSQL. The announcement is here:
There are code samples here:
And guess what, the Power BI REST API is one of the APIs you can call! This means, for example, you can run DAX queries via the Execute Queries endpoint (bearing in mind all the limitations) from TSQL:
I think this opens up a lot of possibilities. What do you think? Leave a comment!