BI · Cloud

Bing Pulse

A recent post on the Bing blog alerted me to a Microsoft service called Bing Pulse that I hadn’t heard about before. It’s a way of collecting and analysing audience feedback in real time during events like TV programmes, sporting events and speeches; the videos at give you a lot of detail on how it works.

It’s free to use until the end of January 2015 while it’s in beta; after that it looks like it will cost between $200 and $1000 per event. Some of the features mentioned as coming soon here suggest that you’ll be able to download the data it generates into your own BI tools, so I guess it would be possible to consume it in Power BI.

Measuring audience feedback like this is nothing new. I guess one reason why I found this service so interesting is that about six months ago I read something about the Hopkins Televoting Machine, developed in the 1940s to test audience reactions during movie screenings (you can read a bit about it here and here) – it’s amazing how similar it is to Bing Pulse. You may be also be interested in reading what Marshall McLuhan thought of this kind of thing back in 1947…

Maybe PASS should use Bing Pulse at next year’s Summit during the keynotes?