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Amazon SimpleDB… for BI?

I’ve just seen that Amazon has released a new web service database called SimpleDB:
Note that it’s not a relational database, but has a very flexible attribute-based model; it also claims to need no tuning, data modelling or any of the boring stuff that us database people do for a living. While claims like that automatically make me somewhat sceptical, I also think about Google Bigtable and the new generation of COP databases and think, well maybe… Slap an MDX-like interface over this, make it accessible from Excel, and you’ve got something interesting and disruptive from a BI point of view.

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