On one of my periodic visits to the OLAP Report website I noticed this commentary, which struck such a chord I had to link to it:
http://www.olapreport.com/Faileddozen.htm
I don’t think I’ve seen so many marketing concepts skewered so accurately in one place. Several of the dozen are relevant to current Microsoft product strategy, and while you could argue Nigel & co are unduly cynical I think a little cynicism is necessary to counter the overwhelming amount of hype that the BI software industry generates.
