Amazon data mining applications

Interesting article on Wired this morning about new features on Amazon which represent a new and imaginative application of data mining (although this probably isn’t data mining in the sense that I understand it, but even if it isn’t it’s still fascinating). Using ‘Statistically Improbably Phrases’ to link to other books with similar content seems to work pretty well but I’m not sure about the usefulness of some of the other stats… or at least, when I compared ‘MDX Solutions’ with James Joyce’s ‘Ulysses‘ and found that the latter was much less complex and much more readable than the former, I needed to convince myself something was wrong!

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