Microsoft, BI, Search and Advertising

A few months ago I posted the following entry on Microsoft, BI and Search:
Most of it was guesswork. However, while checking out the following SEO blog:
I did a double-take at the following entry:
Now, surely that is the infamous Proclarity decomposition tree control? Take a look at it in action here:
In fact,¬†a lot of the MS Ad Center links in the blog above seem to suggest that AS2005 is being used quite heavily…
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